Lead Scoring & Qualification Automation
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Sales Team
Categories
Sales Lead Scoring
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Workflow Diagram
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Automatically evaluate and score leads based on their behavior, demographics, and engagement to prioritize sales efforts and improve conversion rates.
Key Features
- Behavioral scoring - Score leads based on website activity and engagement
- Demographic analysis - Evaluate leads based on company and role information
- Automated qualification - Automatically qualify or disqualify leads
- CRM integration - Sync scores and data with your CRM system
- Sales alerts - Notify sales team of high-value leads
Requirements
- CRM system (Salesforce, HubSpot, or similar)
- Website analytics tracking
- Lead data sources
Workflow Steps
- Collect lead data - Gather information from various sources
- Analyze behavior - Evaluate website activity and engagement
- Calculate scores - Apply scoring algorithms to leads
- Qualify leads - Determine lead quality and readiness
- Update CRM - Sync scores and qualification status
- Notify sales - Alert sales team of qualified leads
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