Lead Scoring & Qualification Automation

Created by

Sales Team

Categories

Sales Lead Scoring

Share

Workflow Diagram

Interactive workflow visualization will be displayed here

Video Tutorial

Learn how to set up this workflow

Automatically evaluate and score leads based on their behavior, demographics, and engagement to prioritize sales efforts and improve conversion rates.

Key Features

  • Behavioral scoring - Score leads based on website activity and engagement
  • Demographic analysis - Evaluate leads based on company and role information
  • Automated qualification - Automatically qualify or disqualify leads
  • CRM integration - Sync scores and data with your CRM system
  • Sales alerts - Notify sales team of high-value leads

Requirements

  • CRM system (Salesforce, HubSpot, or similar)
  • Website analytics tracking
  • Lead data sources

Workflow Steps

  1. Collect lead data - Gather information from various sources
  2. Analyze behavior - Evaluate website activity and engagement
  3. Calculate scores - Apply scoring algorithms to leads
  4. Qualify leads - Determine lead quality and readiness
  5. Update CRM - Sync scores and qualification status
  6. Notify sales - Alert sales team of qualified leads