Email Marketing Campaign Automation

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Marketing Team

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Marketing Email

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Workflow Diagram

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Video Tutorial

Learn how to set up this workflow

Design and execute email marketing campaigns with automated personalization, A/B testing, and performance tracking. Perfect for newsletters, promotional campaigns, and customer onboarding.

Key Features

  • Campaign templates - Pre-designed email templates for different purposes
  • Personalization - Dynamic content based on subscriber data
  • A/B testing - Test different subject lines and content variations
  • Automated follow-ups - Send follow-up emails based on user behavior
  • Analytics dashboard - Track open rates, clicks, and conversions

Requirements

  • Email service provider (Mailchimp, SendGrid, or similar)
  • Customer database or CRM
  • Analytics tracking system

Workflow Steps

  1. Design campaign - Create email content and design
  2. Segment audience - Target specific customer segments
  3. Personalize content - Customize emails for each recipient
  4. Send campaign - Deliver emails to subscribers
  5. Track performance - Monitor opens, clicks, and conversions
  6. Follow-up automation - Send automated follow-up emails